The biscuit brand named Hit, cunningly decide to parody Britney Spears chart topping single ‘Hit Me Baby One More Time’ for its obvious namesake. And look what happened.
It turned out less ‘Hit me baby’ and more ‘Shoot me baby, shoot me in the head. Do it, do it now, PLEASE DO IT NOW!’
Sorry, I got a little lost there. The advertising genius behind this goes on to explain the intricacies behind the idea, and I quote:
"We made the track even more relevant and fun by changing the lyrics so that the whole song referenced our favourite continental biscuit sandwich"
You don’t say.